Office Locations

Madison, WI
1221 John Q Hammons Dr.
Madison, WI 53717

Milwaukee, WI
18650 W. Corporate Dr.
Suite 200
Brookfield, WI 53045

Appleton, WI
4321 W. College Ave.
Suite 300
Appleton, WI 54914

Rockford, IL
6952 Rote Rd.
Suite 400
Rockford, IL 61107

(888) 856-8801

Investments

Strategies to keep your investment earnings working for you

Our investment philosophy, supported by extensive security investment research, drives the selection process.

We look for growing companies that fall into our investable themes. We strive to purchase them at reasonable prices with a goal to outperforming over entire business cycles. We believe this produces an attractive risk-adjusted return for our clients.

Balance

We believe stocks, bonds and cash should all play a role in your strategy. The key is balance. Balance allows us to weather tough times. It allows investors to participate in upside while dampening the negative effects of market downturns.

Diversification

Asset Class, Geography, Capitalization, Industry, Style

Selection Strategies

Buy strategy indicators

  • Favorable market/economic conditions for industry
  • Strong balance sheets with high cash flows which can be an indicator of a company’s ability to self fund new projects
  • Experienced & capable management team
  • Market at discount to our proprietary estimates of value

Sell strategy indicators

  • Increase in market value
  • Potential catalyst for recovery is no longer evident
  • Deterioration of fundamentals not yet reflected in market price
  • More compelling alternatives exist with better quality or larger discount to value

To learn more about the services SVA Plumb Financial can provide for you, contact us at (888) 856-8801.