Office Locations

Madison, WI
1221 John Q Hammons Dr.
Madison, WI 53717

Milwaukee, WI
18650 W. Corporate Dr.
Suite 200
Brookfield, WI 53045

Appleton, WI
4321 W. College Ave.
Suite 300
Appleton, WI 54914

Rockford, IL
6952 Rote Rd.
Suite 400
Rockford, IL 61107

(888) 856-8801

Reviewing and Monitoring

Making sure your financial plan and portfolio performance are on track to reach your goals

We monitor and rebalance our clients’ portfolios whenever it is warranted. Due to market movement, the percentage of different asset classes in your portfolio will change over time. If an asset class has appreciated, we take the opportunity (subject to tax considerations) to sell some of that asset class (“sell high”) and buy another asset class that may have temporarily underperformed ("buy low").

Rebalancing is an exercise in good investment discipline. The goal is to enhance your returns and ensure that your portfolio remains allocated consistent with your goals and objectives.

We also monitor your investment returns to evaluate progress toward meeting your goals. A monthly or quarterly statement lets you know the value of your portfolio, along with an easy-to-read summary of your year-to-date investment activity and performance.

We encourage you to come in for a thorough review of your portfolio’s performance at least once a year. Any time you have a question or concern, we invite you to contact your investment professional.

To learn more about the services SVA Plumb Financial can provide for you, contact us at (888) 856-8801.